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BIOFA AS AN ETHICALLY AWARE COMPANY
BIOFA has a philosophy based on five principles which dictate the day by day as well as the long term activities of both the companies and employees.
Principle 1 Humanity and Nature
Humanity is ultimately part of Nature and should interact accordingly. Nature, not humanity, is the single manufacturer of raw materials. Humanity can borrow substances from Nature but must return them in a condition fit for recycling into Nature.
The basis of life for all species must be protected to assure their survival. Only in this way can future generations enjoy a rich and beautiful life.
Manufacturers assume responsibility for their products. Ecological damage must not be normalised. Every member of the business community is obliged to answer for their ecological actions just as they do for their economic actions.
Principle 2 The Three Skins
Products designed for the market place, either manufactured or imported, must be designed to help alleviate the ailments of humanity and the environment. BIOFA has developed a collection of product offerings designed for three levels:
The first skin: | Food from pure, natural raw materials. Nutritional supplements to help correct our modern dietary dysfunction. |
The second skin: | Cosmetic products to help protect and harmonise our skin, especially in times of increasingly pollution. |
The third skin: | Products made from pure, natural raw materials wherever possible for decorating our environment. |
All products should be as close to nature as possible. They should be designed to support the immune systems of plants and animals. The procedures used in the manufacturing process must not differ from those in Nature. The raw materials must not be altered in a manner exceeding the capabilities of Nature. The manufacturer of synthetics is excluded due to the inability recycle the waste and finished products back into nature.
Products offered to the market by BIOFA but manufactured by others are subject to the same criteria. The business relationship with suppliers should be based on trust and friendship.
Principle 3 Market Strategy
Advertising should be designed to educate and highlight the product, but should never manipulate the consumer. The consumer should be seen as responsible and objective. The confidence of our partners should be won through competence and quality products. The companies should offer not only products but also concepts for problem solving.
The European Union comprises the major market sphere. Countries other than France and Germany are represented by trustworthy partners. Exporters receive the necessary means of support but must work their markets independently, given that they have exclusivity. BIOFA work the markets in Germany and France themselves in collaboration with their trusted partners.
Principle 4 The Responsibility of Capital
Capital represents a tool for attaining the economical and ecological goals determined by the board.
All means must be undertaken to establish and maintain trust and confidence in the investors.
Profits serve primarily to strengthen and preserve the market position and employment power. The employees are entitled to a share of the profits earned from the market, providing that the financial situation allows for it. The BIOFA profit-sharing model should be implemented wherever possible.
Principle 5 The Employees
The companies are comprised of entrepreneurs. All positions should be designed so as to permit autonomous handling within the general guidelines. The prerequisite for this is a clear assignment of responsibility and competency.
Extraordinary projects must be so planned, that their fulfillment at all levels can be assured. Employees who fail to take advantage of the offered chances of co-operation, self improvement and responsibility jeopardize their place of employment. Human Resource management is based on self-determination at the work place.